17 November 2015 - NLA media access has today announced the launch of a new, simpler copyright licensing for PR agencies supplying news clips to their clients.
The change will see the two current PR agency licences offered by the NLA, the Introductory PR licence and PR Agency Licence, supplemented with a single flat-rate fee model, the PR Client Service Licence, for all agencies regardless of size. This will provide much greater certainty for agencies around licensing costs, particularly with respect to client on-charging.
The new PR Client Service licence also comes with additional usage rights, providing copyright cover for all NLA titles across all platforms, including online.
David Pugh Managing Director NLA media access, said:-
In 2014, we responded to an agency request to review our current PR consultancy licences. Working with the PR industry, we believe the new licence will create a simpler system that offers agencies, including smaller ones, simpler administration AND greater certainty over their costs.'
The announcement follows several months of consultation, review and financial modelling by the NLA with the support of industry trade body CIPR and individual PR agency members, including Coast Communications.
Matt Appleby, Chair of the CIPR Policy & Campaigns Committee and Managing Director of PR Agency Golly Slater said:
'This new simplified structure for PR agencies is a welcome first step in the right direction in addressing the complexities of copyright licensing in the UK.
After receiving repeated and regular feedback from members concerning the complication of newspaper licensing, I am pleased the Institute has been able to challenge NLA media access to cut the red tape without passing the cost on to licence holders'.
Matt Baldwin, MD, Coast Communications said:
It is great to see that the NLA responded to our request to review the licensing framework for PR agencies supplying news clips to their clients. As a smaller PR agency, the new flat fee is simpler and provides greater certainty over licensing costs as we continue to grow.
The new licence will be phased in over a number of months, with individual NLA clients given the opportunity to switch at contract renewal.
NLA media access one of the UK's media licensing agencies, has launched a new PR evaluation product, Article Impact Measurement. AIM takes measurement of a PR campaign to a new level of sophistication and value - offering the ability to measure the impact of communications campaigns.
Previewed at an industry roundtable today:, 'Realising the Barcelona Principles, the future of PR measurement' AIM has been developed in consultation with media monitoring agencies and will be available under licence from media monitoring and evaluation agencies.
NLA Article Impact Measurement offers PR and communications professionals access to a rich vein of previously unavailable audience data on the coverage generated on national newspaper websites. It brings together publisher page view data and social media statistics at the article level into a single measure of PR impact.
Data captured by AIM includes:
- The total number of views of an article, provided by 10 national newspaper publisher websites.
- The count of Tweets and Retweets of an article plus total reach (follower count)
- The number of times an article is republished and on which third party websites.
AIM offers a solution which improves markedly on previous PR industry benchmarks such as Advertising Value Equivalent. Evaluation of the impact of campaigns and ROI from PR strategy, effective crisis management and identification of influencers will be far easier due to the new data available and the ability to identify readership rates at an article by article level.
David Pugh, Managing Director of NLA media access commented:
'Coverage in UK newspapers remains critical to PR success and we know it is highly valued by agencies and their clients. AIM marks a big step forward in assessing the real value of individual articles'.
Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), the global trade body for communications measurement said:-
The change we are seeing in major acquisitions in the media intelligence sector is being driven not only by the offer of a global footprint, but by the need to deliver the most advanced and comprehensive range of services to the customer. What NLA media access have devloped as a new measurement tool to complement and enhance existing services is consistent with our members aim to offer their customers both new products and innovation.
NLA media access and CEDRO – the Spanish licensing body –
have completed an agreement allowing media monitors and business users in both
countries to receive and use newspaper content. So Cinco Dias, El Mundo, El
Pais and other leading Spanish titles can now be delivered as part of UK press
cuttings services, and the Telegraph, Guardian and Independent can be delivered
through licensed Spanish agencies. The content is automatically included in
current licenses at existing local prices, so no additional agreement is
required.by users or agencies.
CEDRO and NLA media access are responding to user requests
to make it easier to use international content.
Both are members of PDLN and IFRRO, which have provided model contracts to
support the new agreement. In addition NLA will make its eClips service
available to CEDRO licensed agencies. CEDRO and NLA expect modest levels of
content use initially but the growing interest of global companies in global
services will lead to growth in value over time.
NLA media access commercial director Andrew Hughes said
“CEDRO have recently created a comprehensive licensing structure for Spanish
agencies and clients which respects publishers’ rights and supports legal use
of press material by agencies and their clients. NLA is pleased to extend and
support this through this agreement. We know UK agencies will welcome rights to
use Spanish content.”
The Copyright Tribunal has today given its decision on the
reference made by the online media monitoring service Cutbot. The decision confirms an earlier order by the
Copyright Tribunal, made in May 2012, which approved the terms of NLA’s
licensing following the original
challenge by Meltwater Group.
The Tribunal has:
· Upheld all of the licensing terms relating to
the NLA media access Web Database Licence (WDL) for media monitoring agencies that
were disputed by Cutbot.
Confirmed that the licence fees are fair and reasonable.
Key points made by the Copyright Tribunal in coming to its
“There is no evidence that any licensee other than Cutbot
finds the existing WDL tariff unacceptable, whereas there is evidence that a
number of licensees find the existing WDL acceptable and do not wish to have
that tariff changed.”
“Although Cutbot argued that the current structure acts as a
barrier to entry to the market by small operators no evidence was presented by
Cutbot to support this assertion. There
was however evidence that a number of licensees with fewer clients than Cutbot
have taken out a WDL. This is an
indication that the fees are not acting as a barrier to entry by small players
into the market.”
“We do not consider that it would be reasonable for the
copyright owners to receive nothing or very little by way of a licence fee
simply because the licensee has few clients.”
David Pugh, Managing
Director for NLA media access said:
“NLA media access is pleased that the Tribunal recognised the
economic value of publishers’ editorial content and the value obtained by
monitoring agencies in copying it in order to provide alerting and evaluation
services to their clients.
“The Tribunal observed that Cutbot was not supported in its
objections by any other monitoring agencies, which is unsurprising as NLA
arrived at these licence terms through thorough extensive industry consultation.
“This ruling reinforces the important principle that a fair
price must be paid by organisations whose business model relies upon commercialising
publishers’ copyrighted content.”
NLA media access first introduced web licences on 1st
January 2010, giving media monitoring organisations (MMOs) and their clients
the right to make commercial use of content published on newspaper websites. Licensing affects those businesses that supply
and receive headlines, text extracts and links to newspaper websites as a part
of a paid-for media monitoring service.
In making its decision, the Copyright Tribunal noted that
the rest of the media monitoring market, including Meltwater, was now being
licensed under existing arrangements, following the earlier decision. A list of the UK media monitoring agencies
that have entered into the Web Database Licence can be found here.
About NLA media
Originally called the Newspaper Licensing Agency, NLA media
access is owned by eight national newspaper companies and protects the publishing
industry's copyright through collective licensing. It now
represents the rights of 1,400 national, regional and foreign newspapers, over
750 magazines and 1,100 + websites.
NLA media access gives permission for organisations to copy
from an extensive range of newspapers, magazines and websites and provides
database services to both media monitoring agencies and publishers. In 2013
more than 200,000 organisations relied upon NLA media access annual licences.
Eighty per cent of the company’s revenues are returned to
the publishers to be invested back into the industry. In 2013 NLA media access
revenues equated to the salaries of 1100 journalists.
For more information contact David Pugh firstname.lastname@example.org or Andrew May on email@example.com / 020
If you have been involved with any of the UK's Collective Management Organisations (CMOs), including NLA media access, and would like to share your experience, the Independent Code Review would like to hear from you..
The review is part of a self-regulatory process, in association with the British Copyright Council. The Independent Code Reviewer is Walter Merricks CBE, a former Chief Financial Ombudsman. You can contribute to the review by completing the survey.
More details can be found on the Independent Code Review Website.
NLA media access, one of the UK’s media licensing agencies,
is launching an awareness campaign to help UK magazine publishers claim
historic and future royalties for use of their content.
The microsite will host a series of blog posts published as
part of a ‘Content Masterclass’ over the first quarter of 2014, on topics from
copyright and copying to royalties and rights management.
Drawing on expertise from veteran journalists and publishers
including Elisabeth Ribbans and Brian MacArthur, the masterclass aims to:
demystify the legal frameworks around copying;
explain how to safeguard content; and
clarify publishers’ and authors’ rights.
The NLA, which began life managing content licensing and
data feeds for newspapers, paid out around £25m in royalties to newspapers in
2013. Last year, it was asked by the Professional Publishers Association (PPA)
to take on responsibility for royalty collection for magazine publishers.
Following the PPA’s recommendation of the NLA to its members, over 150
publishers – over 40% of the market by value – have signed up with the NLA over
the past nine months.
However, there are
still hundreds of smaller magazine publishers who are not signed up to receive
royalties from companies copying their content.
David Pugh, Managing Director of NLA media access, comments,
“Many smaller publishers are focusing
on creating great content for their readers, and are often not even aware that
they could be generating an additional revenue stream from royalties. Every
time a publisher’s content is used, republished on the internet, or supplied as
a PDF clip to a PR company they are owed publishing royalties.
“It's difficult for smaller
independent publishers to collect this money on their own. That is why
organisations like NLA media access and the Publishers Licensing Society exist
to help complete the process quickly and efficiently.”
To help magazine publishers understand how royalty
collection and payments work, the NLA have set up a dedicated microsite at nla.co.uk/royalties, where a brief
video shows how royalties are generated, FAQs should answer common queries, and
there’s a contact form direct to the royalties team.
NLA media access has represented a number of magazine publishers for some time now - notably adding the Economist to the portfolio in 2007. Today we are announcing an expansion in our repertoire, to include over 750 trade and consumer titles. Licensing of these titles commences in October 2013.
NLA licensing focuses on the commercial media monitoring market. Those publishers transferring from the CLA to NLA (following a recommendation from the Professional Publishers Association) recognise that in this market, the NLA media access model delivers significant benefits. The Economist, for example has experienced a 35% compound royalty growth since joining the NLA.
Clients do not need to do anything at this stage, but will be able to add magazine titles when renewing their licenses after October 2013. Publishers interested in exploring the benefits of NLA licensing should contact Patrick Angell, Publisher Services Manager firstname.lastname@example.org
With a new company name and a growing news portfolio, we remain committed to:
1. Providing clients with easy access to content and a suite of copyright licences to meet their news monitoring needs.
2. Supporting journalism by ensuring that publishers earn a fair reward for their investment in content.
You can see the full list of magazine publishers licensed through the NLA from 1 October 2013, on our website.
Managing Director, NLA media access
Post by David Pugh on Friday, June 14, 2013
NLA is pleased to announce our new company name - NLA media access.
The name change reflects the evolution of the company from a licensor of press clippings to its current role as a supplier of content and services to the publishing, media monitoring and corporate markets.
Over a decade and a half ago the NLA created a publisher owned licensing business. In 2006 it pioneered the development of a database of content. That database now includes content from over 500 newspapers and websites and is the source of news alerts for many businesses across the UK.
Our new name unifies our growing portfolio of services, it's a simple expression of what we deliver today and a reflection of the growing portfolio of news content (which on behalf of the publishers we represent) we give you access to.
You'll find more information on this revamped website. Here you will also find our first annual review and a short video explaining our heritage, what we currently deliver and our future plans.
With a new name and a new identity we look forward to working with you all, content owners, media monitors, business, charity, PR agencies and everyone else who values news media in 2013 and beyond.
Post by David Pugh on 14 June ,
2012 was a significant year of consolidation and growth for NLA media access and the publishers it represents. Read our Annual Review to get an insight into what we do and why we do it, including statements from the publishers we represent and details of our activities in wider industry initiatives.
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